To justify the magnitude and intensity of its operations through their primary asset, which is their corporate website, we were approached by Afcons Infrastructure, 2nd to L&T in civil construction within the country. The very core of their positioning “extreme engineering” and the vastness and enormity of their business was in no way getting reflected on the website. Also bearing in mind the lack of excitement within this category, the secondary objective was to come up with a new corporate website which helps Afcons stand out among the competition with a unique UI and execution and engaging display of content.