What is Digital Marketing? Everything About Types and Process

What is Digital Marketing and its types?

Any marketing strategy that utilises the internet, electronic devices, and social platforms to promote your brand is considered digital marketing. In the past, print media was the primary source of advertising, while TV and Radio were kinds of digital marketing.

However, over the decades, Digital marketing has evolved significantly, making it a crucial factor in increasing your business’s online presence. Remember the email that drops into your inbox or a random advertisement on Instagram while you are scrolling? They are part of the growing digital marketing trend that shapes how brands connect with their audience today.

1. Search Engine Optimisation

SEO is the go-to marketing strategy for an individual owning a business online. Using SEO marketing strategies helps boost your website’s ranking and enhances the overall visibility of your brand. To achieve this effectively, you can leverage professional SEO services to enhance your site’s visibility and performance.

Types of SEO

To create an effective SEO marketing strategy, you need to know the types that will help in attracting more organic audience. The core SEO kinds are On-page, Off-page, and Technical SEO, which hold most of the power to determine how and where your website will rank.

On-page SEO: Optimise the content using the right and relevant keywords, ensuring the content quality is in mind.

Off-page SEO: Aspects that build the website’s authenticity in Google’s eyes, like generating backlinks from credible sources.

Technical SEO: Technical search engine optimisation includes the loading speed, performance, site security, adjustable user interface, and crawlability.

How does it work?

Once you are done optimising your page, search engines use bots to crawl and index your website. It also stores the information in its globally distributed data centre, so when the related query is searched, it can rank your page at the top on SERP.

2. Pay Per Click

PPC is a digital marketing strategy that drives the maximum conversion rate. Have you ever encountered ads appearing at the top of the search results whenever you searched for a product? They are the paid pay-per-click ads.

PPC Benefits

• Reach a specific audience based on their intent, demographics, and interests.

• Drive traffic to your website quickly compared to organic methods.

• Appear prominently in search results, boosting brand awareness.

• Re-engage users who have previously visited your website.

• Adjust ads, keywords, and targeting in real-time for better results.

How does it work?

Pay-per-click allows advertisers to bid on keywords they believe will help accomplish their desired results. Once the ad is clicked, the advertiser is required to pay a predetermined amount per click.

3. Social Media Marketing

SMM is one of the most commonly used types of digital marketing. It uses different platforms like Instagram, Facebook, and LinkedIn to target the right consumer.

Which platforms are best?

We can’t announce one platform as the best social media marketing platform, as each one has its distinct specialisation and usage. Depending on your requirement, you can decide which best fits your brand. For instance, Instagram and Facebook are best suited for a broad reach, whereas LinkedIn is known for its B2B focus.

What to post on the Social Media advertising platform?

Posting content that aligns with your business’s goals is always advisable. You can create engaging BTS videos, short videos, how-to guides, and other interactive posts, such as Q&A sessions.

4. Content Marketing

Content plays a significant role in engaging your audience and keeping them interested in your content. There’s an endless quest for knowledge, and content marketing is a great way to deliver what has been asked for.

Types of Content

• Blog posts share useful information and keep your audience engaged.

• Videos grab attention and explain ideas clearly.

• E-books give detailed information and can help get leads.

• Infographics show complex information in a simple, visual way.

• Case studies show real examples of your work or success stories.

• Emails let you communicate directly with your audience and build relationships.

• Podcasts connect with listeners through audio on topics they like.

Basic Tips for Content Creation

• Reach a specific audience based on their intent, demographics, and interests.

• Drive traffic to your website quickly.

• Appear prominently in search results to boost brand visibility.

• Set budgets and pay only when someone clicks your ad.

• Track clicks, conversions, and ROI easily.

5. Email Marketing

Email is a key content marketing strategy that drives a better conversion rate. Today, the use of email marketing among businesses is high due to its capacity to reach the audience directly.

How does Email Marketing work?

After creating a persuasive email, A/B testing is conducted to determine if each aspect of the email, such as CTAs, is working effectively. Then it is sent directly or scheduled for the day.

Benefits of Email Marketing

Emails are personalised to make the customers feel valuable, which helps build a stronger relationship. Additionally, it generates leads and encourages clients to repurchase the service.

6. Affiliate Marketing & Influencer Marketing

Influencer marketing involves collaborating with an individual on social media platforms to promote your brand and compensate them for the partnership.

Affiliate marketing rewards affiliates who promote your product via social media and other platforms, to earn a commission on every sale.

How does Influencer Marketing work?

As a business owner, you can reach out to an influencer with a decent cult who is also based in your industry. They can create content and use social media marketing platforms to advertise their products and services.

How to earn through Affiliate Marketing?

As an individual, you need to first connect with businesses to get the deal. Promote the company’s product on your social media page, adding a tracking link that will help you earn a commission on each sale. It is also called an Affiliate program. You can also make some money through affiliate marketing websites.

7. Mobile Marketing

Advertisements targeting smartphone users are considered one of the types of digital marketing. It contains push notifications, SMS, in-app advertising, and mobile-friendly websites.

Importance of Mobile Marketing

• Your smartphone is always handy, even if you don’t have cash for commuting.

• Mobile marketing allows real-time engagement due to 24/7 accessibility.

• It achieves the highest conversion rates for campaigns.

• Mobile marketing provides a better ROI compared to other marketing strategies.

How To Use Mobile Marketing?

Figure out which device your visitors use. Ensure they use smartphones. Collect the database of the customers you want to target. Decide which mobile marketing you want to start with. Conduct A/B testing before campaign rollouts.

8. Video Marketing

Customers are more likely to watch a video of the product to make their purchasing decision. Thus, video advertising is preferred by most businesses as a means to increase their sales.

Which type of videos get more views?

Whether you are promoting videos for search engine optimisation or social media advertising platforms, short-form content usually receives more views than long-form content. This is because of its shorter duration and quicker source of gaining information.

Best platforms for Video Marketing

From Instagram and Facebook to websites, video advertising is one of the types of digital marketing that is seen on every platform. And again, which is best depends on the requirement and the campaign’s goal.

Conclusion

I hope you now understand what digital marketing is and how strongly it can impact your business if used accurately. If you are wondering which one to use for your brand, first decide on your purpose of creating a marketing campaign and your target audience. Experiment with these different kinds of digital marketing to see what works best for your business.