Although Mobile Marketing is in its early stages, it is one of the largest and fastest growing multi-channel online marketing activity focused on reaching the audience on their smart phones or any other handheld devices.
While the traditional forms of mobile marketing involve SMS Marketing, MMS Marketing, Push Notifications & Mobile Application Marketing; the world of mobile marketing has now expanded to Augmented Reality, Location Based Services, 2D Barcodes, GPS Messaging and Custom Mobile Applications.
It is said that most young millennials today spend a third of their waking lives on mobile. We adapt your brand’s messaging on suitable mobile media in order to maximize the reach of your communication and to drive branding and ROI.
Everyone today owns a smartphone which makes their lives easier. Mobile provides the advantage of high end targeting capabilities making your brand reach out to the right set of audience. You can now send location specific messages through GPS capabilities of most modern smartphones or even go for demographic targeting through applications, mobile sites, WhatsApp/SMS Marketing etc.
Since Mobile is a more personal form of marketing where you directly engage with the audience on a one to one basis, it becomes easier for you to track individual response and analyze the data to provide customized solutions to your audience.
Today, mobile is a world in itself where you can not only engage with your audience through SMS, applications or IVR but even go a step further and venture into Augmented Reality and Virtual Reality to create a unique brand experience for your audience.