What is SEO? Boost Website Traffic with Simple Steps
When my friend Kelly started her personalised gifts business, she promoted it everywhere. Every social media platform. I remember she used to post 3 posts a day on each. However, she did nothing for her website, thinking that now that the site is live, her audience would find her. Yes, she actually thought so.
SEO is a process of promoting your business on search engines to attract the right audience. As a new business owner, like my friend, people often have no idea what is SEO and how beneficial it can be for their company. Thus, this guide is designed to help you understand the key aspects of SEO as an aspiring entrepreneur.
What is SEO? Everything You Need to Know
SEO, or search engine optimisation, is a web marketing approach that helps websites rank higher on search engine results pages. It is an unpaid way of promoting your business’s page to your target audience and enhancing its visibility. If your website is visible to more people, you are more likely to generate maximum traffic. The page or site receiving the highest number of visitors indicates to Google that your service is helpful and worth ranking at the top.
The three main types of SEO marketing
On Page SEO
On-page SEO is a type of SEO and digital marketing strategy that promotes your business on SERP. In this, you optimise your webpage content by incorporating keywords and making updates.
Off-Page SEO
Off-page is again one of the SEO marketing strategies that plays a significant role in building the website’s reputation by generating backlinks from authentic sources.
Technical SEO
A technical SEO strategy comprises the technological aspects, such as site speed, performance, interface, and mobile-friendliness.
Why is SEO important?
Since an SEO strategy is used to boost your website’s online presence among your audience, it has become a crucial part of marketing. Every day, more than 8 billion searches occur, seeking information about products, services, or answers to spontaneous questions. The number might have already given you an idea about the importance of SEO.
When you use off-page and on-page SEO, like keyword optimisation, the website generates most organic traffic. Additionally, it helps search engines understand the content of your page, and when a related query is typed, it is more likely to reach your audience first than your competitor. Just how you found us by looking for SEO. If you don’t use different types of SEO to improve the quality of your overall page, you won’t rank on the search engine. This can also result in your website being permanently removed from the results page.
How Does SEO Work?
SEO strategy is all about optimising your content for search engines and visitors. There is no doubt that using keyword optimisation to influence website visibility is highly effective. But how does it happen? Here are the three factors you must discover.
Crawling
Traditional web search engines, such as Google, first use crawlers to crawl your page and start rendering.
Indexing
Search engines analyse the content, keywords, and metadata of the page and store it in their data centres, a process known as indexing.
Ranking
The information on your page allows Google to decide if your content is relevant and valuable enough to rank.
Ensuring your content matches the current update is crucial as it is one of the significant factors in ranking.
What are SEO Ranking Factors?
Google’s algorithm changes more than your relative’s opinion. To keep your page suitable for your audience, you must have a persistent urge to optimise the content following these ranking factors.
1. Relevance
Search relevance comes from the connection between the query and the result page. Let’s say you are looking for a top 10 book stores near you, and your content is about the top 10 general stores. Will your page rank? The simple answer is no due to a lack of relevance. Therefore, choosing the right keywords and incorporating them effectively helps in improving your ranking.
2. Website Authority
On Google, there are millions of pages with related content like yours, which confuses the search engine in determining which to rank. That’s when authority comes into the picture. A website becomes authoritative when it generates a substantial number of backlinks from reputable websites. Those links are considered high-quality backlinks that clear the fog for Google, indicating which site is worth ranking. This is another method of SEO strategy to promote your business site.
3. Content Quality
High-quality content attracts the right audience to your page and keeps them engaged for a longer time, increasing the site's value. If your content quality is low, visitors are likely to leave the page within a minute, and that’s not a good impression on Google. Check your site’s performance occasionally to monitor bounce rates and refine the page’s content. The quality of the content is one of the reasons why the prominent sites provide backlinks.
Conclusion
Whether you want to promote your website, product pages, or blog pages, using SEO is crucial for ranking them. Search engine optimisation is one of the SEO and digital marketing tactics used by well-known businesses to reach their target audience. Now you also know what is SEO and the Importance of SEO to begin your marketing journey.
You can also contact us for professional SEO services to optimise your website and improve its search rankings.
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